PlayStation 3



Xbox 360

Home » Articles, Main Feature

Would you pay $849 for a new MacBook?


report last week by trusted sources said that Apple (AAPL) is preparing to slash prices on its entry level MacBook and iMac models has triggered a flurry of speculation about what the new price points might be. We only hope this happens sooner then later. The only thought that pops into my mind is why didn’t this happen 6 months ago. Seriously!!!

According to AppleInsider’s Kasper Jade, Apple sees the cuts — which could come in the next month or two — as an “interim solution” to the growing popularity of netbooks, those sub-compact laptops that Steve Jobs once dismissed as “a piece of junk” but which are flying off the shelves at $299 to $349 apiece.

For example Acer, whose Aspire One netbooks are Amazon’s bestsellers, saw its U.S. market share grow 49.4% (to 13.6%) in the first quarter of 2009, according to Gartner Research, even as Apple’s share shrank to 7.4%, down 1% year to year. Mac sales actually fell last quarter for the first time in nearly six years.

How low will Apple go to turn that around? Jade’s reporting — based on unnamed sources “familiar with the matter” — is fuzzy on that point, but in the comment stream he makes it clear that he’s talking about price reductions in the range of $100 to $150.

Applying these cuts to the current entry-level machines, we get:

  • White 13-inch MacBook: $849 - $899, reduced from $999
  • 20-inch 2.66 GHz aluminum iMac: $969 - $1,019, reduced from $1,119

My only thought is will it this measly cut solve the problem, i love Macs and PC, but Macs need a bigger Price cut.

With gross margins last quarter of 36.4% — up from 34.7% in Q1 — Apple can certainly afford to sacrifice some profit to grow share. As AppleInsider points out, Apple last month started selling 2GHz iMacs to the education market for $899.

The real questions is, will it work? Will consumers who are buying $349 Acers — or like Microsoft’s (MSFTLauren, $699 HP (HPQ) Pavilions — give the MacBook a second look if it’s priced at $849?

Would you buy one? Please commet below and let the community know what you guys think.

[Via CNN Blogs]

This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.

One Comment »

Leave your response!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.