Electronic Arts has admitted that the Dante’s Inferno protest during E3 was staged by a guerrilla marketing agency. The publisher confirmed to the AP that the firm hired 20 people to hold signs like “Just say Infer-NO” and “Trade in your PlayStation for a PrayStation.”

Wow that all we can say, there has to be a better way to promotes a game. For EA sake, let just all hope that it work or had some kind of effect. What do you think, let the community know that you think, did it work or was it a epic fail?

[Via Joystiq]